Fly on the beautiful wings of Piedra Negra coffee!

The Dieline (the best of packaging design website) is a great source of inspiration, as is the Dieline Awards website, which is where these images were found.

 I love these intricately illustrated and stylized wing designs found on Piedra Negra coffee packaging. The bursts of colors are gorgeous and stand out on both black and white backgrounds. The finely detailed line work is really appealing to me as well. Seeing the packaging on a shelf would definitely catch my eye; I would most certainly pick it up to look more closely at the beautiful details.

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To me, it's exciting to see amazing illustration being used in packaging design! It's so aesthetically pleasing...classy...timeless.

Comments on The Dieline Awards page include that the wings are reminiscent of Monarch butterfly wings, which is in keeping with tradition of Latin American brands to reference a sense of heritage.

 From the website:
"Piedra Negra is an organic arabica coffee brand hailing from Ecuador. Quito based Aima created the graphic design and illustration for the coffee bags, drawing from their inspirations of mysticism and world travel. With 'Tales to share' as a call to action, this design banks on the universal coffee paradigm of getting together over a cup of coffee."

Source: http://www.dielineawards.com